Fenghuang Ancient Town has seen a small peak in inbound tourism during the summer vacation. Tourist groups from countries such as Singapore, Vietnam, and Thailand strolled through the ancient town, took photos in Miao costumes, and took a cruise on the Tuojiang River to enjoy the scenery on both sides. In the first half of the year, Fenghuang County welcomed 105,800 overseas tourists, a year-on-year increase of 180%.
Many foreign tourists tried on ethnic costumes in the “Meeting Cuicui” travel photography experience hall. The staff who have received foreign language training are arranged to provide services for overseas tourists in the whole photography process from makeup, photography, photo selection, and photo editing to after-sales.
Since the beginning of this year, Xiangxi Prefecture has made efforts to build brands. Fenghuang Ancient Town has been rated as a national 5A-level tourist attraction, Zhushan Scenic Area and Rebala Scenic Area have passed the online landscape evaluation for 4A-level tourist attractions, and Shibaodong Village has been included in national cases for culture and tourism empowering rural revitalization.
At the same time, as the railway line connecting Hong Kong West Kowloon Railway Station and Zhangjiajie West Railway Station opened, Xiangxi Prefecture launched a series of promotional activities and participated in international tourism exhibitions in Hong Kong and Macao to promote the continuous recovery of the inbound tourism market.
“We visited Furong Town, Aizhai Bridge, and Fenghuang Ancient Town, and also enjoyed the unique cuisine and culture here. I will share the stories and experiences here with my family and friends,” said one of the 40 overseas Chinese students visited Xiangxi Prefecture to experience its unique charm in a summer camp in mid-July.
In the first half of this year, Xiangxi Prefecture received a total of 35.6741 million domestic and foreign tourists, with a total tourism revenue of 34.797 billion yuan, up 7.71% and 8.35% respectively. Fenghuang Ancient Town and Furong Town ranked second and sixth among A-level tourist attractions in Hunan in terms of the cumulative tourist flow.
In the first half of the year, Xiangxi Prefecture received a total of 164,000 inbound tourists, 18 times that of last year, with the tourists from nearly 20 countries and regions.
